Unnati Cultural Village:
Nurturing Heritage, Empowering Communities

UNNATI, a unique initiative by the Chaudhary Foundation, caters to the economic growth, evolution of heritage, and living knowledge systems of Nepal. As the abbreviation suggests, it is the focal point for Upscaling National, Natural, Artistic, and Traditional Industries. UNNATI’s philosophy of revival entails the survival of national heritage through forms of arts, crafts, dance, music, foods, language, and habitat, encompassing the philosophy of life by which civilizations once thrived in culture and traditions. The essence is to bring the lost and found, old and new, back into our everyday lives.

UNNATI is a living ecosystem whose engagement and efforts to harness the tangible and intangible disciplines of artistic industries are growing and evolving with a bottom-up approach in the economic pyramid.

Vision

Fostering a harmonious and equitable platform dedicated to empowering women-led enterprises through enhanced learning opportunities, elevating their quality of life, and bolstering their financial well-being.

Values

UNNATI is designed to uphold certain values throughout the life of ongoing projects. These values can be seen consistently through our programs, events, spaces, and experiences to create awareness, sensitivity, and integrity for the project.

Project, Purpose, People and Power

We are driven by a dynamic project opportunity, continuously evolving, and actively working towards achieving our goals. Our purpose is clear: to foster the growth and empowerment of the communities we engage with. Ultimately, it is the people, our valued stakeholders, who possess the power to bring about lasting change and positive transformations in their lives.

Partnerships = People + Public + Private

Building strong alliances amongst the local, communal, municipal, state, federal, and non-governmental organizations, public institutions, and private sectors to take a holistic and responsible approach towards sustainable development.

We are environmentally sensitive

We aim to reduce our carbon footprint through efficient resource use, waste reduction, and eliminating plastics and toxins. Prioritizing eco-friendly packaging, paper recycling, and digital communication, we also repurpose kitchen waste for organic farming, plant trees, grow seasonal plants, and promote beekeeping to support ethical and sustainable practices.

We are socially responsible.

We foster a safe, inclusive space for learning, knowledge sharing, and equality. By improving access to information, finance, and social security, we combat gender and caste-based violence. Embracing diversity, we are committed to building a united society that values inclusivity across communities, religions, genders, and minority groups.

We empower

We empower people by developing leaders and changemakers. We open doors to new opportunities for learning and growth through skills and education-based programmes as part of our commitment to fostering entrepreneurship and financial growth. Plus, we believe in creating a supportive and resilient environment by strengthening communities.

facilitate institutional building at the grassroots

We foster progress through strategic partnerships between private and public sectors at local, national, and international levels. Our mission is to share knowledge, enhance facilities with advanced technology, and promote growth. By uniting stakeholders, we cultivate collective responsibility and ownership, driving social development through effective communication and collaboration.

Process

Mapping and Identification

A thorough needs assessment and survey of the selected regions’ geography and social fabric, the population, and a gap analysis of the community to understand the requirements of the project.

Innovation and Application

Introducing innovative methods and processes of application for upskilling, knowledge sharing, capacity building, incubating, and adopting solutions.

Creating Cultural Content

Preserving traditional knowledge systems, rural wisdom, and ancient practices while making them relevant to modern-day requirements.

Design-Led Entrepreneurship

Making entrepreneurs creative thinkers and solution finders by bringing innovative and functional approaches to materials, products, services, and communication.

Cross-Sectoral Collaborations

This is an important step towards building sustainable and long-term partnerships between the ecosystem of communities, markets, institutions, and governments.

Training and Transmission

A holistic approach towards training and transmission of knowledge builds the capacities of entrepreneurs who are well-equipped to compete and perform in the demanding market space.

Branding and Marketing

Facilitating producers to correctly communicate information about their products/services with the right branding, packaging, design, and distribution systems for accelerating their production and sales.

Knowledge Resources and Archives

Building effective learning modules that are easy to understand and transfer based on practical knowledge, visual references, and case studies. The curriculum for learning that we design is diverse and essential for holistic development. Documentation of various data, training materials, and in-depth research on various topics enriches learning at many levels.

Objectives

Reviving cottage industries and indigenous livelihood practices in arts, crafts, performance, agriculture, architecture, and traditional industries to enrich and empower the national heritage of Nepal and expand its reach to South Asia.
Preserving and promoting threatened livelihood practices due to fast urbanization and loss of identity and culture.
Upscaling traditional techniques for modern-day requirements and transforming design and functionality for craft practitioners and consumers.
Creating products and services for wider markets, from the economic base to high-end consumers.
Developing a transdisciplinary platform for design-led interventions via for-profit and charitable projects and programs.
Incubating social entrepreneurs with business models like co-creative ateliers, collaborative workspaces, art residencies, museums, and exhibitions to stimulate the creative economy of the region.

Message from the Chairman - Binod K. Chaudhary

Over the years, UNNATI as a program under the Chaudhary Foundation has tirelessly worked towards promoting and preserving art and culture, recognizing their significance in shaping societies and fostering a sense of identity. Through various initiatives, we have provided platforms for artists to showcase their talents, organized cultural events that celebrate diversity, and supported art education programs to nurture the next generation of creative minds.

It gives me great pleasure and satisfaction to lend my support to our community through UNNATI, as a dedicated project to the advancement of art, culture, women empowerment, and sustainability. In addition to our commitment to art and culture, UNNATI has been at the forefront of empowering women and promoting gender equality. We firmly believe that empowering women is not only a moral imperative but also a catalyst for social and economic progress. Through our programs, we have provided skill development training, entrepreneurship opportunities, and access to resources for women, enabling them to become self-reliant and active contributors to their communities and working towards creating a more inclusive and equitable society. Furthermore, We recognize the urgent need to address environmental challenges and promote sustainable practices for the well-being of our planet and future generations. Through our initiatives, we have focused on promoting renewable energy, waste management, and conservation of natural resources. By collaborating with local communities, businesses, and government agencies, we have been able to implement sustainable solutions that have a lasting impact on the environment.

In conclusion, I would like to express my heartfelt gratitude to all our stakeholders, partners, and supporters who have played a pivotal role in making UNNATI’s endeavors successful. This report highlights the unyielding effort of togetherness that we have made significant strides in the fields of art, culture, women empowerment, and sustainability in this span of proceedings. However, our journey is far from over, and we remain committed to creating a better world for all to reach beyond territories. Let us continue to work hand in hand, inspiring positive change and leaving a lasting legacy for generations to come and the community we belong to.

Message from the Executive Director/ 
Founder – Surabhi Chaudhary

UNNATI is an organization that focuses on the growth and enrichment of traditional living knowledge systems, fuelling of green economies, women empowerment and environmental sustainability for the people and cultures of Nepal.

As the abbreviation reflects its core objectives: Upscaling National, Natural, Artistic, and Traditional Industries.

Nepal has been blessed with a diverse landscape ranging from the majestic Himalayas to the forest regions of the Terai, it is a home to the sub-continents rich bio diversity, flora fauna, wildlife, rivers, agriculture, rich ethnic diversities and national heritage. 80% of Nepal’s economic activities rely heavily on cottage industries and rural enterprises. In spite of Nepal’s many gifts and abundance of natural resources it stands as a low developing nation facing many challenges to scale home based industries, domestic produce and low job creation. These challenges have had an adverse effect on her people leading to escalated attrition and crippled social welfare.

To address these challenges, UNNATI rests on five core pillars which is harnessing and upscaling of local enterprises, creating rural entrepreneurship leading to a bottom-up approach in the economic pyramid.

Promotion and Preservation of Nepalese artisanal industries through a high-end crafts platform for retail and exports named Siya.
Enrichment of Nepalese Arts & Culture through artistic expression, research and incubation programs of visual arts, literature, dance, music, theatre, festivals and cuisine. Its goal is to preserve national heritage and foster connections between different cultures and countries in the South Asian region.

Farm to Table, which fosters food security, nutrition and organic farming techniques. UNNATI encourages the consumption of locally sourced produce to support local farmers and promote sustainable agriculture and food processing.

To summarize the above initiatives a unique platform to showcase the best of Nepal through the sights, sounds, experiences of cultural hospitality is Unnati Cultural Village, established in Nawalpur, Nepal in 2021. The space serves as the first cultural center designed to harness and promote various multi-disciplinary artistic practices, cross pollination of dialogue and ideas through residencies, research and cultural inclusion. It offers bespoke hospitality, incorporating local arts, cuisine, architecture and indigenous habitat.

UNNATI brings partner collaborations between creative eco systems, academia, philanthropy, local stakeholders, governments and the private sector where they find synergy, harmony and purpose to work together leading to powerful and long-lasting transformations for the grass roots communities.

Our projects are crafted with awareness, sensitivity, integrity and upholding our core values to uplift and strengthen the areas we are committed toward.
I hope you enjoy reading our body of work and we welcome opportunities for collaboration and partnerships in developing a vibrant network that becomes the engine for growth, sustainable development goals, regional trade, soft policy, and more.