UNNATI recognizes the importance of creating competent and viable green economies with a strong platform to showcase and create marketing hubs to sustain the livelihoods of rural artisans and their families.
This pillar of UNNATI facilitates the craft branding, distribution, and market outreach model, which focuses on collaborating with MSMEs and home-based workers involved in crafts as well as encouraging consumers to buy locally-made products, which directly benefits these groups.
This platform provides the front-end marketing for the back-end development of artisan groups, connecting them to international, national, and local markets.
Under this pillar, UNNATI has developed two distinct brands: Siya and UNNATI Bazar.
Siya – Best of Nepal is a curated platform that combines tradition with innovation. It focuses on product development, quality scaling, certification, packaging, and branding of diverse craft lines such as natural fiber, ceramics, textiles, wood, metal, and folk paintings. Siya highlights sustainable practices and elevates artisanal work with market appeal, reflecting the feminine spirit of Nepal — grounded, graceful, and resilient.
UNNATI Bazar is a vibrant retail experience that brings Nepal’s living heritage to life through handcrafted products. From terracotta and textiles to carved wood and souvenirs, every item reflects the stories, skills, and soul of local artisans. Each product is ethically sourced and created by empowered communities, preserving traditions while promoting economic opportunity through the UNNATI initiative.
Unnati Bazar- Retail outlets comes under Unnati Bazar
Retail Outlets serve as vital market linkage platforms that connect local artisans, grassroots producers, and small enterprises with urban and international consumers. Strategically located at Vivanta Kathmandu, Meghauli Serai, and Unnati Cultural Village in Nawalpur, these outlets showcase a diverse range of handcrafted products, textiles, ceramics, and organic goods. Each outlet not only celebrates Nepali heritage and craftsmanship but also fosters sustainable livelihoods by creating employment opportunities and empowering communities through direct market access.
